TREAD launches "One for the Outdoors" program to support public lands conservation

WENATCHEE — TREAD, a nonprofit organization focused on outdoor recreation in North Central Washington, has launched a new initiative to address growing pressures on public lands in the region.

The "One for the Outdoors" program will connect donations and volunteers with outdoor recreation needs through a two-part approach: a voluntary give-back system at local businesses and a volunteer coordination hub.

According to an Economic Analysis of Outdoor Recreation in Washington State, outdoor recreation contributed nearly $720 million to the local economy in 2020. However, rising visitor numbers, chronic underfunding, and recent U.S. Forest Service staffing cuts are putting strain on public lands.

"We are leveraging our position as NCW's trusted partner in outdoor recreation to quickly respond with these community stewardship programs and to help minimize negative impacts until longer-term solutions can be identified," said Mat Lyons, Executive Director of TREAD.

The Voluntary Give-Back Program (VGB) allows customers at participating businesses to contribute directly to outdoor recreation sustainability. Funds collected at point of sale will be distributed through a competitive grant-making process overseen by an Advisory Committee.

Mission Ridge Ski & Board Resort has already implemented the program for the 2024-2025 season, giving customers the option to add $1 to transactions made online or at ticket windows.

"Mission Ridge is proud to support the One for the Outdoors initiative to benefit outdoor recreation resources in the region," said Tony Hickock, Chief Marketing Officer at Mission Ridge Ski & Board Resort. "Now more than ever, it is crucial to come together as a community to support the outdoor recreation infrastructure and natural resources that make this place we call home so special."

TREAD reports that similar programs have been successfully implemented in other outdoor recreation-driven economies, including Lake Tahoe, Bend, and Kittitas County.

The second component, the One for the Outdoors Volunteer Hub, will connect individuals and groups with volunteer opportunities tailored to their skills and availability. Options will range from one-time events to a comprehensive Ambassador program building on existing initiatives.

Participating businesses will be featured on an interactive map on the program website and can display promotional materials at their locations.

Community members interested in supporting the initiative can enroll their business, make a direct donation, or sign up as a volunteer by visiting OnefortheOutdoors.org.

TREAD, which stands for Trails & Recreation, Engagement, Advocacy and Development, collaborates with over 50 partners to advance sustainable outdoor recreation initiatives in North Central Washington.